Web3 Strategy
Brand & Positioning
Growth Strategy
PR & Communications
Content Marketing
Visual Storytelling
Design & User Experience
Fractional CMO
When we began this engagement, Fiduem wasn’t Fideum at all. They had two distinct brands in the market. Blockbank was their retail arm ($BBANK Token) and Genblock - their institutional one, They faced the dual challenge of unifying these entities into a cohesive brand identity and positioning themselves as a worthy partner for major financial partners and investors.
Spark + Mint was engaged to help unify the brand, work on strategic projects and provide Fractional CMO leadership to drive and execute their voice in the marketplace.
Our first step was blending the unique strengths of Blockbank and Genblock to craft a consistent narrative for Fideum. The unified brand highlighted Fideum’s expansive offerings and appeal to both retail and institutional stakeholders.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
With Fideum's newly solidified identity, we set out to craft an enticing narrative focused on its vast market potential, pivotal partnerships, and the drive to revolutionize digital finance. This story would be crucial for the Series A journey.
We strategically guided Fideum’s application into the Lighthouse Finitiv program emphasizing their unified technical capabilities and potential as a game-changing crypto banking partner. Once successfully accepted into the program, a partnership with Mastercard was initiated - a monumental milestone bolstering Fideum's credibility and market standing.
We strategically guided Fideum’s application into the Lighthouse Finitiv program emphasizing their unified technical capabilities and potential as a game-changing crypto banking partner. Once successfully accepted into the program, a partnership with Mastercard was initiated - a monumental milestone bolstering Fideum's credibility and market standing.
We unleashed a series of marketing campaigns on social platforms, curating content that spoke directly to Fideum's target audience. The result? the numbers speak for themselves – we saw their followers skyrocket from 23k to 37k, creating a buzzing community around their brand. These campaigns didn't just float around; they made waves, racking up over 3 million impressions. Our work on their website ensured that potential investors had a crystal clear understanding of Fideum's vision and value proposition.
Our strategic initiatives successfully established Fideum as a force to be reckoned with in the financial sector. With a brand identity that seamlessly encapsulated its roots in Blockbank and Genblock, and a prominent partnership with Mastercard in the bag, Fideum confidently embarked on its Series A funding journey.
The rise of Fideum is a testament to strategic brand positioning and the ability to communicate a unified vision that appeals to industry giants and investors alike.
$BBANK Token Price Increase over our first 6 month engagement.
Placed #1 in the Mastercard Lighthouse FINITIV Program.
